Skip to main content

Perception Analyzer Research Philip Morris as Development Test, Denver and Columbus [Part 1]

Item Preview

There Is No Preview Available For This Item

This item does not appear to have any files that can be experienced on Archive.org.

Show all files

movies
Perception Analyzer Research Philip Morris as Development Test, Denver and Columbus [Part 1]


Published 1999


Ratings of various commercials designed to raise public opinion about the Philip Morris Companies. A graph showing the extent to which people liked or disliked the company is superimposed on a video of the commercial. The ratings were taken in January and February 1999 in Denver and Columbus, Ohio. There are four groups of participants: a general audience, Generation X, parents, and opinion elites. The commercials focus on Philip Morris' philanthropic ventures, its employment policies, youth tobacco education efforts, and an acknowledgment of its past mistakes.


Audio/Visual sound, color

Credits

View more information at Legacy Tobacco Documents Library

comment
Reviews

There are no reviews yet. Be the first one to write a review.
SIMILAR ITEMS (based on metadata)
UCSF Tobacco Industry Videos
movies
eye 232
favorite 0
comment 0
UCSF Tobacco Industry Videos
movies
eye 780
favorite 0
comment 0
UCSF Tobacco Industry Videos
movies
eye 312
favorite 0
comment 0